Qualcomm Technologies and Mercedes-AMG Petro F1 team have announced a multi-year agreement based on the Snapdragon brand. This strategic partnership will leverage the powerful capabilities of the Snapdragon  platform to create a unique on-site and digital experience for car fans. The fleet will explore the use of Snapdragon and other Qualcomm  technologies to accelerate the digital transformation of the fleet and create a globally leading smart space at the fleet campus in the UK.

 

                                                                               

 

 

Snapdragon is a consumer-oriented product brand of Qualcomm Technologies. Xiao Long Pingtai assigned to many top terminals around the world, including its flagship smartphone, games and XR devices, made cars,  PC and wearable devices, and bring distinguished experience. The Snapdragon logo is prominently featured on the team's 2023 car, the Mercedes-Amg F1 W14 E PERFORMANCE, which was unveiled at Silverstone today. The Snapdragon brand will also appear on drivers' racing suits, uniforms for senior staff and alongside garages and racing tracks where teams are located.

 

"Snapdragon brings a top-notch experience and we have top-notch partners," said Ke Dong Mo, senior vice president and chief marketing officer of Qualcomm Technologies. The Mercedes-AMg Petro F1 team is the leading technology team in the Formula One championship, making it an ideal partner for the Snapdragon brand. Both sides are committed to working together to bring Snapdragon brand to global fans and create a new experience."

 

Toto Wolff, head and CEO of Mercedes-AmG Petros F1 Team, said: "Innovation is at the heart of our business, and it is important to connect with our fans and shape our future workspace, as well as designing and building our cars. With Snapdragon brand hand in hand, we have the perfect partner to promote innovation and change. We look forward to creating unique solutions as we continue to advance these areas."
Richard Sanders, Chief Commercial Officer of Mercedes-AmG Petro F1 Team, said: "We are pleased to announce our partnership with Qualcomm Technologies and welcome Qualcomm to our expanding partner ecosystem. We have a number of exciting projects in the pipeline and share a passion for technology and innovation that will bring tangible benefits to our fans, partners and fleets. We welcome the Snapdragon brand and are happy to see the Snapdragon brand logo on the newly released 2023 cars. We look forward to continuing to deepen our cooperation in the future as we embark on a new partnership."